We understand the need for consumer insights and market research to be actionable. Market research data without interpretation and rigor is just…data. Our consumer insights team delivers context and meaning, identifying the 10% that really matters.
From that 10%, we transform the market study data into a visually compelling narrative that propels the insight further and provides a greater impact on your business.
Not only do our market researchers tackle the key initiatives, they also provide a blueprint for leveraging your newly-mined consumer insights and research, to stay ahead of the competition and grow your organization’s value.
Our core approaches
Qualitative Insights Quantitative Insights Bespoke Methodologies Visual Deliverables
Qualitative Insights = Conversation Experts
We apply both traditional and innovative approaches to consumer insights research to gain a deeper understanding of your consumers; we are experts at illuminating audiences. For brands hoping to leverage consumer behavior trends, we excel in surfacing what you have to offer in regards to positioning, communications, and new products and services.
1:1 Conversations
Navigate sensitive topics or explore individual consumers journeys via in-depth, one-on-one conversations conducted in-home, in-facility, or online.
Group Conversations
Gather response to stimuli (communications, new products and services, etc.) or partner with an audience to workshop ideas (e.g., in-home with friends and family or in a restaurant or research facility with groups of individuals).
Online Communities
Gather longitudinal insights in real-time and from anywhere in the world via a user friendly and multifunctional platform. Participants complete self-directed tasks (text, photos, videos) over the course of time, with experienced moderators at the ready to probe responses further and surface deeper insight.
Quantitative Expertise Made Personal
We conduct online, phone, and in-person surveys to provide clients with the numbers they need to make smart, data-led decisions. We pull from a wide market research methodology toolkit to design an A-to-Z quantitative study that best meets a client's objective, from survey development to advanced analytics and creative workshops.
Segmentation
Better understand smaller consumer insight groups within your general target audience for a more nuanced strategy.
Attitude and Usage
Discover what motivates consumers in their purchase journey and how are they engaging with different brands.
Brand Tracking Research
Keep your finger on the pulse by tracking brand health and consumer behaviors over time.
Conjoint Analysis
Create new products and services by understanding the relative value of different features and benefits.
Max-Diff
How to do market research in a world where consumers want everything? We introduce trade-offs to better rank consumer preferences and priorities
Implicit Associations
Gleaning subconscious thoughts about brands, products, or services to reveal instinct-driven preferences.
Pricing
Determining what the ideal price or pricing threshold.
Concept Testing Methodology
Gauge reactions to new products or communications to better inform development and marketing strategies.
Bespoke Methodologies
We pride ourselves in our out-of-the-box solutions for each individual client. We are not a one-size-fits-all shop when it comes to conducting market research. Whether concept, message, product, or brand testing, we carefully curate our methodologies to best fit our clients' needs and objectives.
Listening Tours
Invite the client to listen first-hand to what consumers have to say about their brand across multiple cities and countries.
Pop Up Research
When a facility can’t accommodate our needs, we’ll build the right environment and customize market research methods to meet client objectives.
Cross-Cultural Immersion
To better understand emerging markets we cultivate full cultural immersion tours. In addition to employing market research strategies, we plan excursions with local experts and entrench our clients within the culture for a well-rounded experience.
Seeing is Believing = Visually Compelling Reports
Design is in everything we do. Understanding the importance of visual content, we strongly believe that visual storytelling propels market research and analysis further and creates a greater impact for our clients. Our innovative research is both custom designed and illustrated to tell the unique story of each project.
Documentary-style video outputs
Research Infographics
Custom Illustrations
Magazine style consumer and market insight reports
Professionally designed consumer and customer insight presentations
