How to give a "F" about the Earth

At Talk Shoppe, we understand that our work can help brands take the leap into more sustainable practices. That’s why we’re committed to highlighting the great work we see from our clients who are taking the lead on tackling climate change. How can you give a F about the Earth today? Let’s talk about Fashion, Furniture and Feminine Hygiene- 3 categories that cause a whole lot of waste!

Sobering Facts:

  • Fashion consumption is 400% more than it was 20 years ago! The average American generates 82 pounds of fashion waste each year. Most of this waste (85%) ends up in landfills. (source)

  • In 2018, Americans threw out 12.1 million tons of Furniture. 80% of this furniture waste goes to landfills when it's discarded. (source)

  • The average woman will throw away around 300 pounds of plastic from Feminine Hygiene products in her lifetime. (source)

Some Hope:

Most consumers WANT to do the right thing.

  • 40% of women are considering using more sustainable products now or in the future (source)

  • 69% of eco-friendly buyers will pay more for recycled products. More than half of these buyers also say they will change their shopping habits to reduce negative impact on the environment. (source)

In our own research, we've seen first hand that Consumers have a strong desire for more eco-friendly products in most categories. But, the adoption of these products only sticks if they deliver the same (or better) convenience, quality and price as their non-eco counterparts.

This Earth Day, we're proud to highlight some of our partners that are tackling these problems head on.

Koala

Koala, a home furnishing site out of Australia, takes pride in eliminating the choice between affordability and sustainability. They provide modern and consciously designed furniture that customers will keep as their lives evolve.

The Flex Company

The Flex Company’s mission is to create body-positive and life-changing experiences through the products that they make. Their mission is to end the uncomfortable, embarrassing stigma around periods- and with it cut out the waste of typical feminine hygiene products. ️

Are you looking for ways to lower your carbon footprint this Earth Day?

Consider giving a F about Mother Earth by reevaluating your purchases in Fashion, Furniture and Feminine Hygiene.

Meg DiRutigliano