Delve into the latest news stories and media features showcasing Talk Shoppe’s insights, research, and expertise. Explore how our customized, outside-the-box market research is shaping conversations, driving innovation, and making an impact across multiple sectors.
In The News
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For older generations, work was the sole place of connection. Without offices, young people have to get clever about making friends.
We are thrilled to take home 3 prestigious David Ogilvy awards with our client IHOP for their creative IHOB campaign.
IHOB Big Winner at 2019 David Oglivy Awards
We partnered with YouTube to understand the role of video. Our data, along with other insights, have been featured on Google’s Think with Google page
YouTube’s #WithMe trend is building community in quarantine
BBC: Can Gen Z make friends in the pandemic era?
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Talk Shoppe + YouTube asked consumers what “good content” means and found that it has to RISE. (be Relevant, Intellectual, Sensorial and Emotional)
Deadline: YouTube “Our Bond with Viewers is tighter than that of TV, Streaming or Social Media”
Digiday: ‘A holistic shopping platform’: Google vp Tara Walpert Levy on new holiday livestream shopping on YouTube
Publicis and Talk Shoppe partnered with YouTube to discover what makes the platform sointegral to the shopping experience.
Publicis and Talk Shoppe partnered with YouTube to uncover the modern shopping journey.
Adweek: YouTube Begins its Push Into Live Shopping
Grindr works to make the lives of Indian LGBTQ safer
We partnered with Grindr to understand how the app can make the LGBTQ community safer in India. We conducted round tables and heard about real life issues in India- it was life changing research for them and for us!
Publicis and Talk Shoppe partnered with YouTube to better understand the live shopping journey and how YouTube plays a role in it.
TechCrunch: YouTube plans week-long live shopping event
We partnered with Fullscreen to profile the Cuspers! This work was featured at Cannes Lions. Read about it on Forbes!
Fullscreen Eyes Cuspers
Talk Shoppe recently partnered with Pinterest to understand the emotions and attitudes of consumers toward Social Media. The data was recently used in combination with other sources in Pinterest’s initial IPO. Check it out here!
Pinterest IPO Filing
Car Buyers Miss The Sales Guy
We partnered with Roadster on this research featured on Forbes. The big take away: Car buyers really want a salesman!